Yahoo Search Marketing Enhancements

Apparently Yahoo has been having some improvements on their Search Marketing service. If you are a publisher not currently using this service, it will only affect you in small ways like:

• The removal of ellipses (…)
• Fewer truncated words
• The inclusion of 40-character titles on certain ad units
• A change in the number of ads displayed on certain ad layouts

People at Yahoo say that other than this changes, nothing else will change like its usability in the short run. However, in the long term, these changes will make your ads more relevant.

Yahoo Search Marketing users will be able to take advantage of some useful enhancements like:

• An intuitive new control panel
  Using this completely redesigned, easy-to-navigate control panel will help you see what’s working and what’s not.
• Fast ad activation
  Most ads should now go live within minutes.
• Easy ad testing
  You’ll be able to test multiple versions of an ad to find the message that works best.
• Geo-targeting
  Target your customers as broadly or narrowly as you want on a geographic basis, and customize your ads to help control costs.
• Campaign budgeting, forecasting and scheduling
  You’ll be able to create, budget and schedule your individual advertising campaigns for greater control over your advertising strategy and spending.
• See-through visibility
  The new interface can will help you understand how well your ads are performing relative to your competitors.

So if you are tired of using Google Adwords or just curious to try alternatives, I suggest you check this out.