Yahoo! Improves YPN Ads

Yahoo recently made changes to the format of the advertisements appearing on its Yahoo! Publisher Network.

"We’ve been doing some tinkering under the bonnet recently, so some of you may notice a few changes in your ads. The changes you’re likely to see include the removal of ellipses (…) and truncated words, the inclusion of 40-character titles on certain ad units, and a change in the number of ads displayed on certain ad layouts.

These enhancements have to do with our efforts to upgrade our contextual advertising product, and in the coming weeks will take effect across the entire network. They come in response to your feedback and should, in the long run, help enhance your account performance. We’ll share more details with you as they become available."

—Tom Furukawa, Director, Product Management

With these changes, we can expect the YPN ads to perform better, hopefully. They really need to improve the performance of their ads, their ads are not performing well lately

Screenshot above is taken from SERoundtable.